For example, we can suggest that you join a group on Facebook that includes people you follow on Instagram or communicate with using Messenger. We can also make your experience more seamless, for example, by automatically filling in your registration information such as your phone number from one Meta Product when you sign up for an account on a different Product.
Location-related information: We use location-related information -such as your current location, where you live, the places you like to go, and the businesses and people you're near-to provide, personalize and improve our Products, including ads , for you and others. Location-related information can be based on things like precise device location if you've allowed us to collect it , IP addresses, and information from your and others' use of Meta Products such as check-ins or events you attend.
Product research and development: We use the information we have to develop, test and improve our Products, including by conducting surveys and research, and testing and troubleshooting new products and features. Ads and other sponsored content: We use the information we have about you-including information about your interests, actions and connections-to select and personalize ads, offers and other sponsored content that we show you. Learn more about how we select and personalize ads , and your choices over the data we use to select ads and other sponsored content for you in the Facebook Settings and Instagram Settings.
Provide measurement, analytics, and other business services. People and accounts you share and communicate with. Information about your active status or presence on our Products. Apps, websites, and third-party integrations on or using our Products. Partners offering goods and services in our Products. You can exercise this right on Facebook and on Instagram.
In response to a legal request, if we have a good-faith belief that the law requires us to do so. We can also respond to legal requests when we have a good-faith belief that the response is required by law in that jurisdiction, affects users in that jurisdiction, and is consistent with internationally recognized standards.
When we have a good-faith belief it is necessary to: detect, prevent and address fraud, unauthorized use of the Products, violations of our terms or policies, or other harmful or illegal activity; to protect ourselves including our rights, property or Products , you or others, including as part of investigations or regulatory inquiries; or to prevent death or imminent bodily harm. For example, if relevant, we provide information to and receive information from third-party partners about the reliability of your account to prevent fraud, abuse and other harmful activity on and off our Products.
The data controller responsible for your information is Meta Platforms Ireland Limited, which you can contact online , or by mail at: Meta Platforms Ireland Ltd. Forgot account? But with data like this, Facebook knows who our friends are, what we look like, where we are, what we are doing, our likes, our dislikes, and so much more. Some researchers even say Facebook has enough data to know us better than our therapists! Apart from Google, Facebook is probably the only company that possesses this high level of detailed customer information.
The more users who use Facebook, the more information they amass. Heavily investing in its ability to collect, store, and analyze data, Facebook does not stop there. Apart from analyzing user data, Facebook has other ways of determining user behavior.
Facebook Inc. Facebook even designs its hardware for this purpose. Hadoop is just one of many Big Data technologies employed at Facebook. Honoring its 10th anniversary, Facebook offered its users the option of viewing and sharing a video that traces the course of their social network activity from the date of registration until the present. This experiment ran during the midterm elections and seemed useful. Users who noticed the button were likely to vote and be vocal about the behavior of voting once they saw their friends were participating in it.
The Data science unit at Facebook has claimed that with the combination of their stickers that motivated close to 60, voters directly, and the social contagion, which prompted , connected users to vote for a total of , additional voters in the midterm elections. Facebook provided an easy, simple way to transform profile pictures into rainbow-colored ones.
Within the first few hours of availability, more than a million users had changed their profile pictures, according to the spokesperson for Facebook, William Nevius. All this excitement also raised questions about what kind of research Facebook was conducting after their tracking user moods and citing behavior research.
When the company published a paper, The Diffusion of Support in an Online Social Movement, two data scientists at Facebook had analyzed the factors which predicted the support for marriage equality on Facebook. Factors that contributed to a user changing profile pictures to the red sign were looked at. Topic Data is a Facebook technology that displays to marketers the responses of the audience about brands, events, activities, and subjects in a way that keeps their personal information private.
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